The World According to Steve and Jeff

I have read quite a few books in the last few weeks, so I should make my usual 50 books a year. Maybe it will be more this year, because I suddenly have begun to travel with my library. How is that possible without a couple of etxra suitcases? Easy, I got an Amazon Kindle for X-mas. Also Apple has not been sleeping and announced the iPad. It also has a bookreader and can run the Kindle app too. How will that affect the mobile market? Seriously, I do read books on the iPhone.

Yes, electronic paper is interesting technology. As the Kindle has no screen, it can run for two weeks on one charge, even when I read several hours per day. I already have over 50 books and around a 100 research papers in PDF on it. I also bought some of my standard works that I have in paper again because there are things that I do read more than once. I also bought some classics from Aristotle, Descartes and Popper. What is very cool is the so-called Whispersync. The Kindle is connected with most mobile networks worldwide without the need to have a local contract. Amazon pays for that with the book price. or by a small extra fee. It is not cheap though. Competition is needed. A great concept that simplifies the use substantially for everyday non-tech-geek folks. You can even order books through the Kindle but it is kind of a slow interface. Now the only thing that would be necessary is for the European publishers stop to see electronic publishing a threat to their markets. Currently you hardly get anything else but English.

In the meantime Steve Jobs has personally announced the Apple iPad, which means that I was right about the name. Pure luck. Also the iPad has an eBook reader and the iTunes store gets a complete bookstore to buy from. Ouch. That will be a nuisance to Jeff Bezos. If the iPad reader will be considered cooler by some consumer segments given the cool user interface, will be seen. The ease of use of the Kindle will be more for the upper age groups and the iPad will be for the HIP-generation. But obviously the Kindle reader is also usable on the iPad and they will sure make it look as cool as Apple’s.

The iPad is revolutionary in concept and technology. The processing power of the single-die, Dual-Core A4 computer on a chip is astonishing. The touchscreen is cool as on the iPhone and I think the docking station keyboard is the right move. Surprising is the lack of in-built webcam.

Actually, I don’t think the iPad will repeat the success of the iPhone. Don’t get me wrong, because  I am just talking about numbers sold in a certain time. It will strongly infuence the IT world, just as the iPhone has. Like the iPhone it will be copied in concept. Even in many businesses PC users won’t any longer be seen as tied to their desks. The mobile application world will take off and change the way IT will be done. The Barcelona Mobile Application Alliance of the phone companies will do their thing to sell more mobile apps than ever. Many feel that Apple has too much dominance in the mobile phone market and that may be true. So I wish that others would be as innovative as Steve Jobs and take a bread and butter concept and turn it into a cool thing. The only other company that has done that recently was Nespresso coffee in Europe. Like Steve Jobs do they OWN the customer and that is after all the key to it all.

Therefore, it is the customer ownership through the iTunes Store that is Apple’s dominance and not the devices as such. The compatibility of the apps from the iPhone gives the iPad the largest library of applications a device ever had at its launch. The concept of the AppStore is simply genius. I have been asking for something like that for ages from Microsoft and IBM. The concept of the locked-down AppStore that links the software developer securely with the user, will change the software world! Mark my words. You read it first here! That concept ensures that there are no malicous apps and no viruses. More than anything does the concept ensure that every licence sold is paid for. There is no further intermediary. There is no media to be created. The user can get much more direct updates and big-fixes. The development and testing environment is by a magnitude easier to use than any other mobile device. Therefore software can be much cheaper than in any other environment or infrastructure! We should see an emulator that allows mobile apps to be run on Macs! In the development environment that is available. If Steve is not asleep then we will see the AppStore to be expanded for use for application sales on the Mac and – why not – for Windows and Linux. AppStores are the future!

Nix browser-based Cloud computing! Everyone will have mobile applications that link into the Cloud. Wow, Steve and Jeff really changed the world. Hm, I am still working on it …

I am the founder and Chief Technology Officer of Papyrus Software, a medium size software company offering solutions in communications and process management around the globe. I am also the owner and CEO of MJP Racing, a motorsports company focused on Rallycross or RX, a form of circuit racing on mixed surfaces that has been around for 40 years. I hold 8 national and international championship titles in RX. My team participates in the World Championship along Petter Solberg, Sebastian Loeb and Ken Block.

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Posted in Application Lifecycle, Cloud Computing, Mobile
One comment on “The World According to Steve and Jeff
  1. […] year ago I posted in the future of the newly announced iPad and its relevance for mobile and the Internet. I am pleased to see that my predictions came more or […]


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Max J. Pucher
© 2007-19

by Max J. Pucher. All rights reserved.

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