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The CRM Control Illusion versus Personal Cloud (VRM)

Forrester Research CEO George Colony recently blogged: ‘We are now in the age of the customer – with buyers using technology to gain control over institutions. That power flows from customers’ newfound ability to seamlessly price, critique, and direct their

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Posted in Adaptive Case Management, Cloud Computing, Customer Communications, Customer Relationship Management, Mobile Relationship Management, Predictive Analysis

Customer Experience (CX) is a Mindset

Everyone, and I mean EVERYONE is now jumping on the Customer Experience (CX) bandwagon. As it happens, I have been complaining for years about the lack of CX considerations in the times of maximizing shareholder profit and optimizing company productivity.

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Posted in Adaptive Case Management, Business Strategy, Customer Communications, Customer Relationship Management
Max J. Pucher
© 2007-19

by Max J. Pucher. All rights reserved.

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