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Back-Office Applications versus Digital Collaboration

You will have noticed by now that I have retracted from the rather useless BPM versus ACM discussion. One reason is that as I predicted many years ago, the approach used in ACM has been assimilated by the big BPM

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Posted in Adaptive Case Management, Customer Relationship Management

Can A Great Customer Experience Be Designed?

The simple and fast answer? NO! Why not, you might ask? Because of what design really means. The late Steve Jobs said: ‚Design is not about the way it looks but about the way it works!‘ We intuitively know that

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Posted in CRM, Customer Relationship Management, Process, Social Media
Max J. Pucher
© 2007-19

by Max J. Pucher. All rights reserved.

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