Blog Archives

Jeff Bezos on Customer Obsession, Process, and Machine Learning

I recently posted from a Steve Jobs Interview his views on process versus content. He clearly said that the process is the problem, while content is the key. I feel that such successful people are the ones who should be our role

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Posted in Adaptive Case Management, Artificial Intelligence, BPM, Business Strategy, Executives

Steve Jobs about Process and Content

I just found ‘The Lost Interview’ with Steve Jobs on Netflix and watched it again. Suddenly he starts to talk about process and content and I am startled because he is using my words. But he is not just talking

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Posted in Adaptive Process, BPM, Content, Process

Can A Great Customer Experience Be Designed?

The simple and fast answer? NO! Why not, you might ask? Because of what design really means. The late Steve Jobs said: ‚Design is not about the way it looks but about the way it works!‘ We intuitively know that

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Posted in CRM, Customer Relationship Management, Process, Social Media

Adaptive Case Management: Basic, Full, or Strategic?

I am all for a commonly agreed definition of ACM as long as it does not limit the necessary benefits for business. I propose that ACM has been pretty well-defined already, but because so many vendors – either BPM or

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Posted in Adaptive Case Management, Adaptive Process

Go Home and Destroy Something!

I have just completed reading Walter Isaacson’s biography of Steve Jobs. In the last few pages he recalls a conversation that he had with Steve a few weeks before his death. Like me Steve Jobs has spent time to study

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Posted in analysts, Business Strategy, IT Concepts

The Value of Failure

When I joined IBM In 1974, Tom Watson Jr. was still its figurehead, despite having resigned from being the second president of IBM three years earlier. He had stepped into the footsteps of his father, Thomas Watson Sr. the founder

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Posted in Adaptive Case Management, BPM, Executives
Max J. Pucher
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by Max J. Pucher. All rights reserved.
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