About Max J. Pucher
My name is Max. J. Pucher and I am the Founder and current Chief Architect of ISIS Papyrus Software, A swiss based medium size software company specializing in Machine Learning Technology for process management.
It has become increasingly difficult for business executives to understand what the IT marketplace is offering and what realistic business benefits can be expected. What you see as successful products in the market has little to do with business needs, quality or benefits. It is shaped by billions of advertizing, distorted by how much money is spent on analysts, and projects are finally made where the consultancy companies see their revenue. IT is not a business enabler today but rather holds the business back. Why? Businesses now pay dearly for using IT as a cost cutting tool for replacing people rather than to support them. When application software becomes a commodity, the people using it turn into a commodity as well.
The only way forward is creative destruction to make room for new solutions, hence process consolidation by dumping standalone CRM, ECM, and BPM and few other three-letter acronyms. Nicolas Carr’s question ‘Does IT Matter?’ is a very valid one.
Max Pucher