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Advancing BPM by adding ‘Smart’ or ‘Intelligent’?

I have been proposing a new direction for process management with ACM Adaptive Case Management for a long time. My experience shows that businesses need a combination of goal-oriented case management with embedded process flows, rule functionality, a machine learning

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Posted in Adaptive Process, Machine Learning, Predictive Analysis

The CRM Control Illusion versus Personal Cloud (VRM)

Forrester Research CEO George Colony recently blogged: ‘We are now in the age of the customer – with buyers using technology to gain control over institutions. That power flows from customers’ newfound ability to seamlessly price, critique, and direct their

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Posted in Adaptive Case Management, Cloud Computing, Customer Communications, Customer Relationship Management, Mobile Relationship Management, Predictive Analysis

Naive Intervention – Part 3: Illusions of Predictability in Investment Theory and BPM

In part 1 of these series I discussed the concept of Naive Intervention as a response to purely human need of causal narratives, while no such thing exists outside our brain. In part 2 I discussed the priority of survival

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Posted in Adaptive Case Management, Business Strategy, Complexity, Economy, Executives, Predictive Analysis

Naive Intervention Part 2: It is a Matter of Survival, not Efficiency!

In Part 1 of this series I covered the problem that humans grossly overestimate our human rational capability and the power of non-emotional narrative in the form of theories and models. In this post on risk assessment and decision making I continue to quote freely from

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Posted in Business Intelligence, Complexity, Executives, Predictive Analysis

Predictive Analysis and Causality

Snippets of wisdom from fun movies: ‘Life is like a box of chocolates. You’ll never know what ya gonna git.’ (Forrest Gump) ‘Had a single of a long series of events taken place differently this morning, she would not have

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Posted in Predictive Analysis

The Fallacy of Analytical Marketing

While researching for a post on consumer and business spending in times of a recession, Google search made me stumble upon a sales pitch for an Analytical Marketing company: “In today’s hyper-changing market scenario companies need to invest in data-based

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Posted in Customer Communications, Predictive Analysis
Max J. Pucher
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by Max J. Pucher. All rights reserved.
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